TikTok
This is Real

This is a campaign about real people on TikTok.

TikTok is the world’s fastest growing platform. But unlike Instagram or YouTube, people don’t go on TikTok to create a perfectly curated life or an episodic series. People use TikTok to be their authentic selves, in the most weird and wonderful ways.

So to cement TikTok as the premier destination for authentic videos, we turned the spotlight not onto top tier influencers, but some pretty everyday TikTokers. It was a celebration of our growing community and the magical things that happen whenever they go on TikTok.