Cameo
Celeb Collabs

Welcome to the age of celebrity collaboration.

Cameo was making waves as an app where you could pay money to get “washed up” celebs to do and say whatever you wanted them to. In order to combat that misperception amongst users and potential celebrity partners, we instead strategically repositioned the app as a place for celebrity collaboration and created this holiday campaign to spread the word. Now you don’t have to settle for liking or following your favorite celebrity; you can collaborate with them. So don’t just buy a gift, but make a Cameo featuring your favorite stars.