Once, while fishing at dusk, I cast out and hooked a bat. Creative projects are like that. Each one is an opportunity to come up with something unexpected and full of rabies.
William DS Tran
Will is an award-winning creative director who has had the pleasure of working with and learning from the industry's best and brightest. He cringes when he hears the term "award-winning," but it's a bio, and I told him to include it anyway, so he does, reluctantly.
Will has exhibited his video and installation art internationally. A frequent contributor to The Moth, he has won both a GrandSLAM and a couple StorySLAMs. Will created the long-running Lower East Side party Mile High at Pianos, and performed there as a DJ and VJ for over five years (even popping up in a Childish Gambino music video).
Born in New York City and raised in London, Frankfurt, Singapore, and Washington DC, Will disappointingly does not have a mysterious, international accent. He also isn't nearly as outdoorsy as the photos on this site would make it seem (but don't tell him that I told you that).
THE WEBBY AWARDS
2 x People's Voice Awards
2 x Bronze
NATIONAL ADDY AWARDS
Site of the Day
Nominated for Best Commercial
2 x Shortlists
THE ONE SHOW
ONE SHOW DESIGN
NEW YORK FESTIVALS
2 x Gold
NEW YORK TIMES
WORKING NOT WORKING • MEMBERSHIP BOARD
IAB MIXX AWARDS 2016 • JUDGE
DC ADDY AWARDS 2012 • INTERACTIVE JUDGE
YOU • THOSE SHOES. REALLY?
FREELANCE • CREATIVE DIRECTOR • JULY 2018 - PRESENT
Agencies: BBH, Netflix, Partners & Spade, Google, BSSP, Spark 44
Clients: T-Mobile, TikTok, Coca-Cola, Target, Land Rover, Jaguar
MOTHER • CREATIVE DIRECTOR • JAN 2017 - JULY 2018
Clients: Facebook, Propel, Headspace, Simple, Netflix, The Honest Co.
72ANDSUNNY • ACD/SENIOR WRITER • MAR 2014 - DEC 2016
Clients: Google, Target, Made with Code, Old El Paso, Activision
FREELANCE • SENIOR COPYWRITER • APR 2013 - MAR 2014
Agencies: 72andSunny, B-Reel, Bossa
Clients: Google, Square, Target, Android, Nike, HBO
STRAWBERRYFROG • COPYWRITER • APR 2010 - APR 2013
Clients: Jim Beam, Smart Car, Sabra, Emirates Airline, BioShock Infinite, Pampers, P&G
DRAFTFCB • COPYWRITER • SEPT 2007 - APR 2010
Clients: US Census, Oreo, Motorola, City Harvest, Starbucks, Planters, SkyTeam, Chips Ahoy!